Glossary of Terms

This glossary explains key terms used across the Decker website, platform, documentation, and customer communications. It covers screens, players, content, schedules, dashboards, integrations, access roles, support, and service concepts in plain language.

Core Digital Signage terms

Digital signage is the use of digital screens to display content such as menus, promotions, announcements, schedules, dashboards, wayfinding, videos, and branded messages. Businesses use digital signage to update screen content remotely and manage many displays from a central platform.

Digital signage platform is software that helps teams manage screens, media files, layouts, playlists, schedules, users, and publishing rules. Decker works as a platform for organizing and delivering screen-based content across one location or a network of locations.

Digital signage CMS is a content management system designed for screens. It helps teams upload media, organize content, create playlists, schedule playback, publish updates, and monitor screen activity.

CMS stands for Content Management System. In Decker, a CMS helps users manage screen content, templates, schedules, publishing, and related settings.

Digital menu board is a screen or group of screens used to display menu items, prices, photos, promotions, and availability. Restaurants, cafes, QSR chains, and food service operators use digital menu boards to update menus faster and keep customer-facing information consistent.

DOOH stands for Digital Out-of-Home. It refers to digital screens placed outside the home, including screens in stores, malls, office buildings, transportation hubs, restaurants, campuses, and public spaces.

Screen is any display endpoint used to show content. A screen can be a TV, monitor, LED display, video wall, kiosk, menu board, or another connected display.

Display is the physical screen that shows content to viewers. In many digital signage workflows, “screen” and “display” describe the same customer-facing surface.

LED display is a screen made of light-emitting diodes. LED displays are often used when a large format, high brightness, or long-distance visibility is required.

Video wall is a group of displays arranged together to work as one larger visual surface. Video walls are used for large-format content, dashboards, advertising, brand experiences, and information displays.

Interactive display is a screen that allows users to interact with content directly. Users can tap buttons, browse sections, search information, use wayfinding, or complete another on-screen action.

Kiosk mode is a device mode that locks a screen or player into a specific application or workflow. It helps prevent users from accessing unrelated device settings, apps, or system functions.

IPTV stands for Internet Protocol Television. IPTV delivers video or television content through network infrastructure instead of traditional broadcast or cable systems.

Content and publishing

Content means the materials shown on screens. It can include images, videos, text, prices, menus, dashboards, announcements, animations, web pages, widgets, and other visual elements.

Media asset is an individual file or content item used in a screen layout or playlist. Examples include an image, video, PDF, graphic, animation, or prepared creative.

Media library is a collection of uploaded files and reusable assets. Teams use a media library to store, organize, find, and reuse screen content.

Template is a prepared design structure for screen content. Templates help teams create consistent layouts for menus, promotions, announcements, dashboards, and branded messages.

Layout defines how content is arranged on a screen. A layout can include zones for images, video, text, prices, logos, widgets, or other content blocks.

Zone is a defined area within a screen layout. One zone may show a video, another zone may show a menu, and another zone may show a ticker, image, or announcement.

Playlist is an ordered set of content items that play on a screen or group of screens. Playlists help teams control what appears, in what order, and for how long.

Content schedule defines when specific content should appear. Schedules can be based on time, date, day of the week, location, screen group, campaign, or another rule.

Dayparting is the practice of showing different content at different times of day. A restaurant can show breakfast content in the morning and lunch content later in the day.

Playback rule defines the condition under which content should appear. A rule can depend on time, location, screen group, campaign, availability, or another business condition.

Playback scenario is planned logic for how content appears on screens. It can combine content, timing, order, conditions, screen groups, and business rules.

Publishing is the process of sending prepared content or updates from the platform to one screen, a group of screens, or an entire network.

Content playback is the actual display of scheduled or published content on a screen. Playback depends on the player, screen, content format, schedule, and connection status.

Campaign is a planned set of content used for a business goal, such as a promotion, seasonal offer, product launch, internal communication, or advertising message.

Widget is a content block or functional component that displays dynamic information. Examples include weather, time, web content, data feeds, dashboards, and other live elements.

Screens, players, and devices

Media player is a device or application that receives content from the platform and plays it on a screen. It acts as the client-side part of a screen network.

Player is the endpoint that runs playback logic and delivers content to a connected screen. A player can be a hardware device, software application, or built-in screen system.

Player app is software installed on a supported device to receive, cache, and play content on a screen.

Android media player is a device running Android that can display content on a screen. It can run a player app and connect to the platform for content updates.

TV box is a device connected to a TV or display to support content playback, remote control, monitoring, or other screen management functions.

Device management is the process of registering, organizing, monitoring, configuring, and maintaining players, screens, or related hardware from a central system.

Remote management means controlling content, settings, devices, or playback behavior without physical access to the screen or player.

Remote reboot is the ability to restart a device or player remotely. It helps teams recover from certain playback, connection, or device issues.

Screen group is a collection of screens managed together. Teams use screen groups to publish the same content, apply shared schedules, or organize displays by location, region, format, or use case.

Location is a physical place where screens are installed, such as a store, restaurant, office, campus, venue, or branch.

Device status shows whether a player or screen is online, offline, active, inactive, connected, disconnected, or experiencing an issue.

Screen monitoring is the process of checking whether screens and players are connected, active, and displaying content correctly.

Offline cache is locally stored content on a player or device. It helps the screen continue playback during temporary connection loss.

Offline playback means content continues to play from local storage when the device temporarily loses connection to the platform.

Uptime is the period when a service, device, or system is available and working as expected.

Account and access management

Dashboard is the web interface where users manage screens, content, playlists, schedules, users, settings, and account activity.

Workspace is an account environment where a company or team manages its screens, users, content, and settings.

Account owner is the person or organization that controls a Decker account or workspace. The account owner usually manages billing, users, permissions, and administrative settings.

Authorized user is a person invited or approved to access a Decker account. Authorized users can have different roles and permissions.

User role defines what a user can do inside the platform. One user can manage content, while another user can manage billing, users, or technical settings.

Permission is a specific right granted to a user. Permissions can control viewing, editing, publishing, deleting, user management, settings access, or administrative actions.

RBAC stands for Role-Based Access Control. RBAC assigns permissions based on a user’s role and responsibilities.

SSO stands for Single Sign-On. SSO allows users to access a system through a centralized identity provider instead of using a separate password for each application.

Audit log is a record of important actions inside a system. It can show who made a change, what changed, and when the action happened.

Integrations and data

API stands for Application Programming Interface. An API allows systems to exchange data and trigger actions automatically.

Webhook is an automated message sent from one system to another when a specific event occurs. Webhooks help connect external systems with platform workflows.

Integration connects Decker with another system or tool. Integrations can support content updates, data synchronization, reporting, automation, or business workflows.

POS system is a point-of-sale system used to process transactions and store sales, product, price, or availability data.

ERP system is enterprise resource planning software. It can store operational data such as products, prices, inventory, locations, and business processes.

Accounting system stores financial, product, pricing, invoice, or business records. In screen content workflows, accounting or back-office systems can act as data sources for updates.

Product catalog is a structured list of products, services, menu items, prices, descriptions, images, categories, and availability data.

SKU stands for Stock Keeping Unit. It is a unique identifier used to track a specific product or menu item in a business system.

Data source is a system or file that provides information to another system. A POS, ERP, accounting system, spreadsheet, or product catalog can act as a data source.

Sync means synchronizing data between systems. In Decker, sync can refer to updating content, prices, product data, schedules, or device information.

Automatic price update is a process where price changes from a connected business system are detected and applied to screen content without manual editing of each layout.

Inventory availability shows whether a product, menu item, or service is currently available. Availability data can help determine what should or should not appear on a screen.

Deployment and infrastructure

Cloud-based platform is software accessed through the internet. Users can manage the system without installing the full platform on their own local infrastructure.

SaaS stands for Software as a Service. SaaS is a software model where customers access an application through the internet, usually under a subscription or service agreement.

On-premises deployment means software or infrastructure runs in the customer’s own environment. This model can be used when a company needs more control over infrastructure, access, storage, or internal policies.

Hybrid deployment combines cloud-based and on-premises components. A company can use this model when some functions run in the cloud while others remain inside its own infrastructure.

Infrastructure means the technical environment that supports software and devices. It can include servers, databases, networks, storage, cloud services, monitoring tools, and security systems.

CDN stands for Content Delivery Network. A CDN helps deliver files and content from servers located closer to the user or device.

API endpoint is a specific URL or address where systems send or receive data through an API.

Support, service, and reliability

Service availability describes whether a platform or system is accessible and working during a given period.

Downtime is a period when a service, system, or core function is unavailable. Downtime definitions can depend on the agreement, service scope, and cause of the issue.

Scheduled maintenance is planned technical work performed to update, repair, secure, or improve a system.

Emergency maintenance is urgent technical work required to protect security, stability, data, or service continuity.

SLA stands for Service Level Agreement. An SLA defines service availability terms, downtime rules, response commitments, exclusions, and any applicable service credit conditions.

Support ticket is a request submitted to a support team. It usually includes the issue description, affected account, screenshots, logs, timestamps, and business impact.

Incident is an issue that affects service availability, performance, content publishing, synchronization, account access, or another important function.

Severity level classifies an incident by impact. A critical issue can affect core service availability, while a low-severity issue can be a minor question or configuration request.

Workaround is a temporary solution that helps restore service or continue operations before a permanent fix is available.

Reporting, analytics, and advertising

Analytics means measurement and analysis of activity, performance, content behavior, or user interaction. Analytics can help teams understand what works and where improvements are needed.

Proof of play is a record that content was played on a screen. It can help confirm playback for reporting, operations, advertising, or compliance purposes.

Impression is a counted opportunity for content to be seen. In screen networks and DOOH contexts, impression measurement depends on the methodology and data sources used.

Reporting is the process of collecting and presenting information about system activity, screen status, playback, content usage, incidents, or campaign performance.

Audience analytics refers to measurement or estimation of audience-related information. Any use of audience analytics should follow applicable privacy, notice, consent, and data protection requirements.

Business and platform terms

Enterprise refers to a larger or more complex use of the platform. Enterprise deployments can involve multiple locations, advanced access controls, integrations, security requirements, support terms, and custom configuration.

Multi-location management means controlling screens, content, users, and schedules across several physical locations from one platform.

Franchise network is a group of locations operating under a shared brand model. Screen content in a franchise network can require centralized brand control with local flexibility.

Brand consistency means keeping visual style, messaging, templates, and content standards aligned across screens and locations.

Content governance is the set of rules, roles, approvals, and workflows used to control how content is created, reviewed, published, and updated.

Approval workflow is a process where content must be reviewed or approved before it is published to screens.

Access policy defines who can access a system, what they can do, and under what conditions. Access policies help protect accounts, content, and operational settings.

Decker-specific terms

Decker is a software platform for managing screen-based content, schedules, publishing, users, and related workflows across one or multiple locations.

Decker dashboard is the web interface where users manage content, screens, schedules, publishing, account settings, and user access.

Decker workspace is the account environment used by a customer to manage screens, users, content, and settings.

Decker player is a supported device, application, or endpoint used to receive and play content managed through Decker.

Decker support helps customers review technical questions, account issues, platform behavior, device-related issues, or service requests through available support channels.

Decker account is the customer environment used to access the platform, manage users, configure screens, and operate screen-based content workflows.