Igor Ushakov
Product Manager
Product development, customer development, B2B solutions for retail, restaurant brands, and screen-based content workflows.
About the Expert
Igor Ushakov is responsible for Decker’s product logic and for developing solutions around real customer scenarios. His work sits at the intersection of market needs, product development, and user experience.
He studies the needs of restaurant brands, retailers, and enterprise customers, turns those needs into platform requirements, and helps the team prioritize product development.
Igor participates in shaping the product line, describing implementation scenarios, and developing Decker Menu, Decker CMS, and solutions for managing content across screens.
In expert content, he may cover topics such as choosing a platform for screen management, implementing digital menu boards, automating price updates, managing content across multiple locations, and evaluating the business impact of screen networks.
Education
Igor studied economics, business management, and entrepreneurship. His academic background included marketing, financial analysis, project management, corporate development strategy, and consumer behavior. He also developed additional expertise in product management, customer development, B2B sales, product strategy, and user scenario analysis.
This background helps him view screen-based content management as a product that should do more than display content. It should solve specific business tasks: speed up information updates, reduce manual work, improve network control, and help customers influence sales through screen content.
Professional Experience
Igor has more than 7 years of experience developing technology products for business and working on solutions for retail, restaurant brands, and distributed teams. His experience includes launching IT products, analyzing customer needs, testing hypotheses, developing B2B sales, and building product strategy.
In Decker projects, Igor is responsible for ensuring that platform features are connected to real user tasks: updating menus, managing schedules, publishing promotions, synchronizing data, and monitoring screens.
He helps turn customer requests into clear product requirements and prioritize service development. His expertise is useful for materials about platform implementation, menu boards, SaaS product logic, and automation of screen networks.
Igor’s product experience helps the Decker editorial team prepare materials based on real customer scenarios.
He participates in expert review of articles about choosing a screen management platform, implementing digital menus, automating content, and developing SaaS products for business.
